University’s talented group collects 58 awards at the annual Best of District IV CASE competition.

Designers, videographers, writers and photographers led the way Wednesday (Oct. 23) as Marketing & Communications at Texas Tech University captured a wide variety of honors at the Council for Advancement and Support of Education (CASE) Best of District IV Awards.

CASE recognizes outstanding work promoting and saluting the importance and impact of higher education.

Overall, Marketing & Communication had 58 pieces of content recognized, ranging from the university’s signature publication Evermore magazine to world-class events to compelling marketing campaigns and engaging storytelling. It is by far the most sweeping recognition the office has earned in the competition, having claimed 19 awards in 2022 and 18 the year before.

“This significant achievement underscores and affirms the efforts of our team to create outstanding work at scale,” said Matt Dewey, vice president of marketing and communications. “Every day, we tell the stories of Texas Tech in powerful and compelling ways, advancing the mission of the university and reminding everyone of all that is possible at this special place.”

Texas Tech’s designers earned awards in the environmental graphics category for “Remembering Columbia: An Evermore Experience,” and in the invitations category for “Texas Tech at Arrowhead: An Evermore Experience,” as well as in the magazines and periodicals category for Evermore magazine. Likewise, the magazine was recognized in the general/alumni interest (four-year colleges and universities, printed twice a year category).

Additionally, “Remembering Columbia” was recognized in the single-day, in-person special event category.

A look at other work recognized by the CASE judges:

Communications Initiatives (More than 25 staff)

• Gen. C.Q. Brown Jr. (upon his promotion to chairman of the Joint Chiefs of Staff)
• Texas University Fund (regarding the fund’s importance and impact for Texas Tech)

Video Storytelling, long promotional

• “From Here, It’s Possible,” Lindsay Dube

Video Storytelling, short promotional

• “From Here, It’s Possible,” Christianah Adejokun
• “Strive For Honor,” Besa Masaiti

Promotional Publications

• Evermore No. 4
• Evermore No. 5

Photography

• “Grit, Glory and Goodbyes,” by Ashley Rodgers, associate director of photography
• “Ground Breaker,” by Ashley Rodgers
• “Rebirths,” by Ashley Rodgers
• Adventure Media,” by Justin Rex, assistant director of photography
• “Peak Botany,” by Justin Rex

Digital campaigns

• “Broadway to Broadway: Goin’ Band from Raiderland in Macy’s Parade”
• “Texas Tech Centennial Celebration Volunteerism Campaign”
• “Texas University Fund”

Writing: News/Feature (Series or Collection)

• State of the University
• Women Making History

Communications: Storytelling

• “Broadway to Broadway: Goin Band from Raiderland in Macy’s Parade,” by Glenys Young, senior director of storytelling
• “Record Breaker, Legacy Maker,” by Glenys Young
• “Songs of Love We’ll Sing to Thee,” by Glenys Young
• “A Monumental Climb,” by Allen Ramsey, director of digital storytelling
• “Brooke Kotrla Baldwin,” by Paul Tubbs, lead content specialist
• “The Masked Rider,” by Paul Tubbs
• “Remember. Reflect. Respond,” by Ashlyn Grotegut, lead storyteller

Writing: Column or Opinion Piece

• “Unfinished,” by Lucy Greenberg, lead storyteller

News Feature (less than 1,000 words)

• “The Back Story,” by Allen Ramsey

Profiles (1,000 or more words)

• “The Rebirths of Shyama Golden,” by Glenys Young
• “A Monumental Climb,” by Allen Ramsey
• “Righting History, One Case at a Time,” by Allen Ramsey
• “Friendships Forged at Texas Tech Going Strong Decades Later,” by Doug Hensley, director of brand storytelling
• “Losing It All – But Refusing to Give Up,” by Doug Hensley
• “Changing the Sound of Texas,” by Lucy Greenberg
• “Drawing Dignity,” by Lucy Greenberg
• “From Early Days to Macy’s Parade,” by Lucy Greenberg
• “Never Erased,” by Lucy Greenberg
• “Curiosity Could Lead to Disney’s Next CEO,” by Ashlyn Grotegut
• “From CASE to Confidence,” by Ashlyn Grotegut
• “From LBK To PGA,” by Ashlyn Grotegut
• “It’s Never Too Late to Change,” by Ashlyn Grotegut
• “Unboxing an Archivist,” by Ashlyn Grotegut

Writing: News/Feature (1,000 or more words)

• “Designing a Dress for Lover(s),” by Ashlyn Grotegut
• “Grit from the Ground Up,” by Ashlyn Grotegut
• “Lifesaving Measures,” by Ashlyn Grotegut
• “Remember. Reflect. Respond.,” by Ashlyn Grotegut
• “A New Era,” by Lucy Greenberg
• “A Research Project 50 Years in the Making,” by Allen Ramsey
• “Once Upon a Time in Lubbock: 1963,” by Glenys Young
• “Songs of Love We’ll Sing to Thee,” by Glenys Young

Profile (less than 1,000 words)

• “A Sno-Ball’s Chance in Texas,” by Glenys Young
• “Strive For Honor: Lucy Arellano,” by Glenys Young
• “Strive For Honor: Jessica Arroyo,” by Katelynn Horton, assistant director of communications, administration & finance

Writing: Research, Medicine and Science News

• “No Laughing Matter,” by Doug Hensley
• “More than a Great Idea,” by Lucy Greenberg