Our Promise

Committed to teaching and the advancement of knowledge.

Positioning Our Brand

Through diligent effort, we are committed to providing the highest standards of excellence in higher education, fostering intellectual and personal development, and stimulating meaningful research and service to humankind.

What Makes Us Different?

While being assertive and confident about our university, Red Raiders also celebrate Texas Tech's West Texas roots. As the university's first president, Paul W. Horn, said, “Everything that is done on these West Texas Plains ought to be done on a big scale.”

We embrace our distinct sense of place and our identity, recognizing them as formidable forces that shape tomorrow. Our focus lies in showcasing the potential and the achievements of our community, fueled by a pioneering spirit.

Personality

• Confident
• Inspirational
• Friendly
• Optimistic

Our Tagline

At Texas Tech University, our spirit defines us: From Here, It's Possible^™.

Every word spoken or written by Texas Tech echoes that core belief, but this mantra is not just spoken; it's lived, every step of the way.