Texas Tech University

Brand Application & Templates

 

Visual Identity System

University Stationery

Branded stationery quickly communicates that the information provided is official messaging from Texas Tech. University Stationery is not for personal use.

To use these templates, please purchase and install Texas Tech's brand fonts.

General and basic letterhead may be printed on an office printer. Specialty letterhead requires professional printing.

The recommended vendor for printing University Stationery templates is the TTUHSC Printing Center. 


Download Stationery

 

Letterhead

Specialty Letterhead
The specialty letterhead features a black and white background image of campus on the bottom half of the page. On the right side, there is a red decorative rectangle overlaid with white decorative lines. There is a bold decorative line anchoring from the top left corner next to the Texas Tech logo and wrapping around the page counterclockwise. It leads to the bottom left corner to a Double T and continues to a From Here, It's Possible logo ending on the bottom right corner. The letter is set in sans-serif text.

 

General Letterhead
The general letterhead features a bold decorative line anchoring from the top left corner next to the Texas Tech logo and wrapping around the page counterclockwise. It leads to the bottom left corner to a Double T and continues to a From Here, It's Possible logo ending on the bottom right corner. The letter is set in sans-serif text.

 

Basic Letterhead
The basic letterhead features a bold decorative line anchoring from the top left corner next to the Texas Tech wordmark and wrapping around the page counterclockwise. It leads to the bottom left corner to a Double T and to the bottom right corner to all the pertinent contact information.

 

Business Cards

Standard Business Card

Front Options

This standard business card front features the Texas Tech wordmark on the top left corner of the card. A decorative line starts there and moves counterclockwise until it meets a Double T on the right bottom corner. The contact information is typeset in all-caps with the nabe being bolded and in red.
This standard business card front features the Double T on the top left corner of the card. A decorative line starts there and moves counterclockwise to to the contact information. The contact information is typeset in all-caps with the nabe being bolded and in red. The Texas Tech wordmark sits on the upper right corner.

Back Options

This standard back features an aerial image of Memorial Circle and the Administration building. The Texas Tech wordmark is set in the upper top portion of the card.
This standard back features a view of the admnistration arch framing a Preston Smith statue. The Texas Tech wordmark is set in the upper top portion of the card.
This standard back features an image of the Administration building. The Texas Tech wordmark is set in the middle, top portion of the card.
This standard back features an aerial image of Memorial Circle and the Riding into the Sunset statue. The Texas Tech wordmark is set on the lower left corner of the card.
This standard back features an aerial image of the Texas Tech Seal. The Texas Tech wordmark is set on the middle, bottom portion of the card.

 

College/Department Business Card

Front Examples

This example of a deparment business card features a bold, sentence case name, a small Texas Tech wordmark, and pertinent contact information.
This example of a deparment business card features a bold, allcaps case name, a small Texas Tech wordmark, and pertinent contact information.

Back Examples

This example of a school business card back features an abstract photo of the Rawls building with elements from the Rawls casual signature on the upper right corner of the card.
This example of a department business card back features an abstract photo of one of Texas Tech's art installations and the Texas Tech wordmark on the upper right corner of the card.

 

Specialty Business Card

Front Options

The specialty business card front features a large, light grey Texas Tech wordmark taking up the upper third of the card. The rest of the card features pertinent contact information set in all-caps. A decorative line starts to the left of the contact name and moves counter clockwise towards the bottom right corner to meet a Double T.

Back Options

This specialty business card back features a black and white photo of Riding into the Sunset. On the right side of the card, a red band holds a white Texas Tech wordmark set in it's y axis.
This specialty business card back features a black and white photo of Riding into the Sunset. On the right side of the card, a black band holds a white Texas Tech wordmark set in it's y axis.
This specialty business card back features a black and white photo of the Texas Tech seal. It is overlaid with an transparent black overlay. The Texas Tech wordmark is set in the middle of the card and features a special treatment like a UV ink.

Download Business Cards

Email Signatures

The Texas Tech University email signature quickly communicates that the information provided is official messaging from Texas Tech.

To use:

  1. Download the Word document template
  2. Update the Word document template with your contact information
  3. Open Microsoft Outlook and begin a New Email
  4. Select Manage Signatures from the Signature dropdown in the top banner
  5. Select the plus sign
  6. Copy and paste the updated email signature from the Word document into the new text window
  7. Title and Save the new email signature

The signature will now be available as one of your saved signature dropdown options when you draft an email.


Download Signature

 

 

 

Multi-Unit Sponsorships

On a piece of communication sponsored by multiple colleges, the Double T should only be featured once as the institution logo. Any college and unit needing to be featured on that piece should have their names typeset next to the word mark, as displayed here. Note that other options may exist, depending on the item.

These multi-unit sponsorship marks will be created by Marketing & Communications exclusively. To request a multi-unit sponsorship mark, please use this form. Please allow one week for production.

 

 

The Texas Tech wordmark is on the left. A red line creates a separation. To the right of the line, there are three unit names stacked vertically.

 

Templates

Templates

Additional templates are available for download through our Microsoft SharePoint with eRaider credentials. 

To use most of these templates, you should purchase and install Texas Tech's brand fonts.

TTUHSC print shop is a recommended vendor when printing University Stationery templates.  

 

Brand Application & Vendors

Awareness of the Texas Tech University brand increases through a unified effort to present the university in a consistent manner every time. Our visual identity system serves as a guide to help you make the best decisions for projects that showcase our brand while strengthening the voice of our institution.

 

A billboard broken into five different square sections following a grid system. It features a large photo of campus, the logo From Here, It's Possible, the texas tech logo, a small photo of a gradaute, a square with decorative lines.

 

A coffee cup featuring a large image of campus and decorated with complementary elements and branded with the Texas Tech logos.
A thermos featuring a grid layout and using the Texas Tech marks and decorative elments to create a dynamic design.

 

A canvas tote bag featuring a grayscale photo of campus. There are overlaid decorative line elements, the Double T, and the Texas Tech wordmark.

 

A white tshirt with a color photo of campus. The image is overlaid with a repeating Texas Tech wordmark, a Double T, and decorative line elements. The overlaid elements break the boundry of the photograph.
A white tshirt with a color photo of a building. The angle of the photo is unique. Around the photo and slightly overlaid are the Rawls Double T logo and From Here, It's Possible.

 

A list of approved vendors is available through Texas Tech's Procurement System, please login with your eRaider credentials.

Need More Information?

Contact Blake Ferguson (blakefer@ttu.edu) or Veronica Medina (veronica.medina@ttu.edu).

Texas Tech faculty and staff can join us on Microsoft Teams to learn more about our visual identity.

 

The Texas Tech Brand

© 2024  Texas Tech University Jul 8, 2024 10:45 PM